Circular Venture Building at the heart of the circular transition

Building a business that embraces circular principles and strategies within a predominantly linear reality is a difficult task. In collaboration with Arjan Rensma and Anieke Wierenga, Invest-NL investigated the current situation concerning Circular Venture Building. The investigation showed that current practices and accelerator programmes do not offer what circular entrepreneurs actually need. In fact, in many cases they even counteract circular principles.

So what kind of support do circular businesses need in order to thrive? The analysis of existing venture development programmes highlighted ten circular challenges that are not being adequately addressed.

New programmes and methods need to be developed in order to build and grow successful circular businesses. Invest-NL can create connections among innovative entrepreneurs, government institutions and financial institutions that accelerate the circular transition. At its core? Circular Venture Building.